An Israeli app that pays you to walk
Rumble, already used by more than 800,000 Israelis, hopes to launch in North America later this year
As malnutrition and obesity rates skyrocket around the world, an Israeli mobile app is encouraging people to put their health first by paying them to walk.
Yuvital’s (formerly UVTAL) Health’s flagship app, Rumble, converts steps users take into coins which can then be redeemed in order to purchase products or earn discounts at stores and restaurants.
We can save a lot of money by reducing healthcare costs and improving employee retention, productivity, etc.
More than 800,000 Israelis use the app to stay fit and that number is growing rapidly every month, said CEO and co-founder of Yuvital Health, Alon Silberberg.
“By the end of the year, we will reach 1.3 million members, not counting those outside of Israel,” Silberberg told The Media Line. “We are creating and developing a platform that helps us encourage positive behavior among specific populations. “
Founded in 2017, Yuvital Health is based in the central Israeli town of Yavne. The company is named after Yuval (Yuvi) Dagan and Tal Yifrach, two fallen Israel Defense Forces soldiers who served under Silberberg in the 2014 Israel-Hamas war, known as Operation Protective Edge in Israel.
While Rumble is currently only available in Israel, Silberberg and his fellow Yuvital co-founders Lior Klibansky and Yaron Levi hope to launch it in Canada and the United States by the end of the year.
According to Silberberg, the app has primarily been deployed in three industries: retail, corporate wellness, and digital health. In the corporate sphere, companies use the app to motivate their employees to maintain a healthier and more active lifestyle.
“We can save a lot of money by reducing healthcare costs and improving employee retention, productivity, etc.,” he said. “You can convert 1,000 steps to 1 health coin and 1 health coin equals approximately 1 NIS ($ 0.31).
These coins can then be redeemed for gifts, discounts and other benefits with participating business partners, much like a credit card rewards program. The amount that one can earn may not seem like a lot at first, but it adds up.
“By the end of this year, we’ll have spent between 120 and 150 million NIS ($ 36.9-46.1 million) on our coins,” Silberberg said.
The company works with the General Federation of Labor in Israel Histadrut, insurance companies, hospitals and Clalit, Israel’s largest HMO.
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Rumble can also be integrated into a variety of portable devices.
It’s not the only app that pays its users for exercise. In fact, a growing number of tech companies have ventured into the health and wellness incentive market in recent years.
One of them is Vitality Group, an international wellness company which is a subsidiary of Discovery Limited, a provider of financial and insurance services. Vitality works with the world’s leading insurers in 26 markets and has over 20 million users. Members receive Discovery Miles which can be redeemed for online purchases at partner stores to take action to promote their physical and mental well-being.
Another notable player in the market is a mobile app known as Sweatcoin, which rewards users for their healthy behaviors with digital currency that can be spent on a range of products and services, such as Amazon gift cards. The app was originally launched in London in 2016 and has over 40 million registered users in 42 countries.
“We swim in the same pool but each of us is a little different,” said Silberberg, saying Rumble’s approach was more holistic in nature as it focuses on encouraging a wide variety of healthy habits by outside of walking, such as consuming content, consuming alcohol, mindfulness, and going to the gym.
However, the app doesn’t just use financial incentives to encourage healthy habits. It also draws on behavioral psychology in the form of goal setting and encouraging users to compete with their friends, relatives and coworkers.
We swim in the same pool but each of us is a little different
Yaron Levi, chief architect and co-founder of Yuvital Health, told The Media Line that the strength of the company lies more specifically in its use of cloud-based technologies and its ability to collect data-driven insights. of its users.
“We use cutting edge technology to make this platform possible,” Levi said. “We use Snowflake, which is a kind of data warehouse, and Rockset, which is another data warehouse, but in real time.
“These two technologies allow us to provide users with very good experiences,” said Levi.